For packaging class, we were given the brief to create a packaging design for a fictitious brand called Anderson's that sells cookies. We were also given the freedom on how we want to position the brand. 

 

I positioned Andersons as an honest and sincere cookie brand, which makes cookies from the heart. They are wholesome, nutritious and gluten free with 100% natural ingredient from local producers, with everything handcrafted. Down to earth. Authentic. Also “Good Faith, Good Taste” is a strapline created that tells of Anderson’s well-made products with a vision for social good, supporting the local producers. I develop a new product line, Anderson's Small Batch with it's unique selling point that the cookies are baked in small batches, believing in quality products, in-line with Anderson's philosophy.

 

 

Anderson's packaging structure is similar to a take away bag, as to be good for on-the-go eating purposes. At the same time such structure was chosen as it is stackable, convenient for transportation and storage.